Friday, February 22, 2008


For those of you who didn't see it, I lifted Jill's question from the comments in the post about advertising and product placement in books.

Jill's question:

Caroline-- Do you feel a book is still fully your own once it is published? What about all the rights you sign away with your publishing contract? --What goes on the cover... who its marketed to and how... edits for language and other sundry issues, all to the publisher's satisfaction-- Isn't publishing itself the biggest writer sponsorship of all?


Caroline's answer:
Jill - That's a very interesting point, but I consider publication more as a production and distribution partner, and not a sponsor.
An author has total control over every word in the manuscript. I don't have to agree to any editorial suggestions or to copyeditor suggestions. While it's true the author rarely has control over the cover or the marketing copy attached to the book, the contents of the book are his or hers alone.


Let's continue the discussion. What do you guys think? I can see both points of view. In a way, when a publisher agrees to publish your work, it is like they are sponsoring you. Kind of like in the olden days, when a wealthy older woman might sponsor a young debutante's coming out-- silk slippers, gowns, invites to balls-- all paid for by the rich dame. But it's still the young deb who has to make a name for herself and become the belle of the ball. She does that on her own. And the author does have control over the final product, but I don't know that I see it as total control. My editor might strongly advise me to make a change-- maybe over language, let's say. She might say that it won't get picked up by book clubs, etc if the word is in the book. And maybe I really want to keep the word, but because of her advice, I'll change it. So I still have control over it, but it's not quite the same as me putting the book out on my own, charting my own course, because I'm listening to other people. I think this can be a very very good thing, having to give up a little control in this way. The book is often the better for it, because let's face it, sometimes they, the powers that be, know better than you. And then, sometimes they don't. At the end of the day, you're the one who has to put your name on it. You have to feel good about what you put out there. People aren't going to say, damn, Harper Collins is a crappy publisher if your book sucks. They're gonna say, you suck. You're the one who has to live with it.

xoxo
Jenny

7 Comments:

Anonymous Jill said...

Oh cool. Thanks for lifting my question ;-)

I am in bed (well, on a couch, with a snuggly dog) with some kind of death virus today. But I will be sure to come back to this and read it properly with a clear head whenever the head finally clears.

8:21 PM  
Blogger daphne grab said...

feel better jill!

10:17 PM  
Anonymous Jill Murray said...

Jenny, I share your viewpoint. You've summed up everything I would have tried to say on the subject.

And I still see eluper's original point that selling sponsorships would not equate giving up control. If he chose the sponsors and negotiated his own deals, then he would still be in control of his own manuscript in much the same way he would vis a vis his responses to requests from his publisher.

And I can also understand having a gut emotional negative response to the whole issue.

Although I'm not morally offended by the entire idea, I'm still unlikely to ever find a sponsor I could work with due to my fondness for making fun of corporate marketing in culture.

...Although... I DO adore the moment in Goldeneye when Pierce Brosnan's James Bond drives a tank through a full truck of Perrier... Maybe if it could be that hilariously blatant-yet-simultanously-not-a-full-out-endorsement... but then I'd get all hung up on my eco-based distaste for individually packaged beverages, water particulary...

As with many things, I think its too complicated to be a black and white, right or wrong, yes or no issue. I don't think I'll ever get bored with the art vs. commerce debate. So good on the collected Longstockings for hosting this portion of it.


One last thing- I think this is a very concise and valuable piece of advice for dealing with all manner of manuscript shenanigans: "People aren't going to say, damn, Harper Collins is a crappy publisher if your book sucks. They're gonna say, you suck. You're the one who has to live with it."

1:09 PM  
Blogger Jenny Han said...

thanks for your thoughtful reply, Jill!! (are Jill and Jill Murray one in the same, or are we graced with the presence of TWO Jills?)

For me, my bone to pick with eluper's point about selling sponsorships wouldn't be about giving up control-- that would be purely about feeling like i was manipulating my story to manipulate children into buying stuff they don't need.

1:44 PM  
Anonymous Jill Murray aka Jill ;-) said...

Yeah, both of these Jills are me. Sorry for the inconsistency. I don't have a blogger ID.

2:47 PM  
Anonymous Jen said...

I've got a piece in the works now that uses a brand name article of specialized clothing. It's relevant to the piece. I had never considered seeking endorsement for it from the mfr, but I suppose I could.

Would the piece be acceptable to those who oppose product placement if I did not seek endorsement?

Is it just the money, or the intent? Are opponents willing to make that distinction?

12:32 PM  
Anonymous Anonymous said...

I can't believe this is a topic of debate. Selling sponsorships is not about giving or keeping control. It's about what criteria you use when you write a book. Do you write what is true to the character and the book or do you introduce the question of "Could I get paid a little more for this if Joe wears X brand?" It's a corrupting question.

10:10 AM  

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